Varun Khanduja - User Experience

SYMBOL

ONE-COLOR SYMOBOL was the deliverable for this assignment. Minimum usage of Adobe CS4 tools was a requirement for this project. The process started with some sketches presented to the class for critique. The symbol was supposed to be a blend of a number and animal, both of which were assigned by the instructor at the beginning of the project. These were then to be converted a marker comp's by refining the rough figures/thumbnails using hand sketching and live trace tool of Illustrator. Number 5 and Peacock have been blended in the final deliverable shown below. Both the element's i.e. peacock and 5 have not lost their identity in this blend.

POSTER

CONSERVING ENDANGERED SPECIES was the primary message to be conveyed using this poster. The process involved using sketches to showcase a slew of ideas to the class and get feedback. Following this a rough concept was presented after refined sketching. One composition element like repetition or color was to be used in this poster. My poster had conservation of Gorilla as the message and color was used as a compositional element. The typography effect was selected to exhibit the feeling of anger and fear. The face of Gorilla and other major body parts had a color resembling feeling of anger, whereas the human below Gorilla is having colors closely associated to the feeling of fear like brown to showcase the feeling of fear. Illustrator and Photoshop were also used to complete the final deliverable.

SKETCHES & ROUGHS

EFFECTIVE SKETCHBOOKS USAGE was another objective of this coursework. Before every project sketches with slew of ideas were presented to the class and instructor.These sketches were in the form of thumbnails, once the feedback was received about the sketches from the course instructor and the class we progressed to the rough's which were refined forms of the sketches. From these roughs we progressed to the use of Illustrator and other Adobe CS4 tools.