Hi, I'm Varun.I use UX research and service design to help teams make better product decisions.
I connect customer evidence to product strategy, stronger experiences and measurable business impact.
Evolving holistic conversion strategy through service design
Quick conversion fixes surfaced a broader trust problem. Service design connected journey friction, reader motivation and business goals into a more holistic conversion strategy.

Avoiding feature overload through mixed method research
A mixed method study helped Product cut the first release from eight proposed features to the two dealers valued most, reducing initial engineering staffing needs by nearly 50%.

Evolving a strategic research practice
A clearer intake and prioritization model shifted research from reactive requests toward stronger product partnership, better planning and more strategic influence.

Driving consistent persona adoption with AI
Behavior based personas became easier to reuse after I built an OpenAI Codex powered Segmentation Hub for consistent tagging, evidence retrieval and roadmap planning.

Faster product decisions through usability testing and behavioral analytics
Usability findings and behavioral data were combined into concise reporting that helped teams assess performance and make clearer product decisions.

Collaborative vendor selection that saved $10K
A structured evaluation aligned researchers and stakeholders on the right platform and led to $10K in negotiated savings.