UX Research and Service Design

Hi, I'm Varun.I use UX research and service design to help teams make better product decisions.

I connect customer evidence to product strategy, stronger experiences and measurable business impact.

Mixed methods research Service design Research strategy Research operations
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Service design visual showing friction before conversion, service design reframing and a trust first conversion strategy.
Case Study 01
Service Design

Evolving holistic conversion strategy through service design

Quick conversion fixes surfaced a broader trust problem. Service design connected journey friction, reader motivation and business goals into a more holistic conversion strategy.

$125K revenue2.7x story depth43% lower abandonment
Mixed method research reduced eight proposed features to two MVP priorities.
Case Study 02
Mixed Methods Research

Avoiding feature overload through mixed method research

A mixed method study helped Product cut the first release from eight proposed features to the two dealers valued most, reducing initial engineering staffing needs by nearly 50%.

8 to 2 featuresNearly 50% lower staffingRoadmap secured
Research operations visual showing a shift from tactical intake to strategic planning.
Case Study 03
Research Leadership

Evolving a strategic research practice

A clearer intake and prioritization model shifted research from reactive requests toward stronger product partnership, better planning and more strategic influence.

25% more strategic requests1 researcher approvedClearer capacity decisions
AI powered persona adoption visual showing personas moving through an OpenAI Codex Segmentation Hub into roadmaps, research planning and evidence reuse.
Case Study 04
AI Enabled Research

Driving consistent persona adoption with AI

Behavior based personas became easier to reuse after I built an OpenAI Codex powered Segmentation Hub for consistent tagging, evidence retrieval and roadmap planning.

2 week AI buildConsistent research taggingRoadmap adoption
Usability testing and behavioral analytics drove faster product decisions.
Case Study 05
Product Analytics

Faster product decisions through usability testing and behavioral analytics

Usability findings and behavioral data were combined into concise reporting that helped teams assess performance and make clearer product decisions.

58 to 84 UMUX$35K per year saved49% engagement lift
Collaborative vendor selection visual showing criteria, comparison and savings.
Case Study 06
Research Operations

Collaborative vendor selection that saved $10K

A structured evaluation aligned researchers and stakeholders on the right platform and led to $10K in negotiated savings.

$10K saved20% output increase79% Dscout score