Strategic research that clarifies decisions, aligns teams, and drives impact.
I partner with product, design, and business leaders to turn uncertainty into clarity using research and service design. The result is better product, service, and portfolio decisions with measurable impact.
Selected case studies
Strategic work grounded in evidence, not just summary statements.
Trust first conversion strategy
Reduced early conversion friction, then reframed the broader strategy around trust, timing, and reader value.

Evidence backed MVP prioritization
Structured the MVP decision around dealer value, narrowing eight capabilities to the two strongest first release priorities.

Strategic research portfolio planning
Built a simpler prioritization model that made demand, tradeoffs, and staffing implications visible to leadership.

Scalable persona adoption with AI
Turned behavior based personas into a reusable operating system through AI assisted tagging, evidence retrieval, and planning.

Faster product decisions
Combined usability testing and behavioral analytics to guide three product decisions: build, remove, and continue investing.

Collaborative platform selection
Led a weighted vendor evaluation that aligned stakeholders, saved $10K, and supported a 20% YoY increase in research volume.
Research strategy
Align research to business priorities and drive focus.
Service design
Design end to end experiences that build trust and value.
Better decisions
Turn evidence into clear tradeoffs and confident recommendations.
Measurable impact
Deliver outcomes that move metrics, not just present findings.
Practice building
Build scalable systems and capabilities that last beyond projects.

Looking for a research leader who can connect insight to action?
I am open to research leadership, principal research, and service design opportunities where strategic influence, practice building, and measurable impact matter.