Strategic research that
clarifies decisions,
aligns teams, and
drives impact.

I partner with product, design, and business leaders to turn uncertainty into clarity, using research and service design to guide better product, service, and portfolio decisions that create measurable impact.

Download resume

Abstract visual showing research, people, analytics, and communication signals connected to a rising trend line

Selected case studies

Service Design

Trust-first conversion strategy

Reduced early conversion friction and reframed the journey around trust, timing, and reader value.

$125K ad revenue43% lower abandonment2.7x story depth

Mixed Methods Research

Evidence-backed MVP prioritization

Structured the MVP decision around dealer value, narrowing eight capabilities to the two strongest first-release priorities.

8 to 2 MVP prioritiesNearly 50% lower staffingRoadmap placement

Research Operations & Strategy

Strategic research portfolio planning

Built a simpler prioritization model that made demand, tradeoffs, and staffing implications visible to leadership.

25% more strategic requests6 requests deprioritized1 additional researcher headcount

Persona Adoption

Scalable persona adoption with AI

Turned behavior-based personas into a reusable operating system through AI-assisted tagging, evidence retrieval, and planning.

Shared customer languageEvidence reuseRoadmap planning

Product Decisions

Faster product decisions

Combined usability testing and behavioral analytics to guide build, remove, and continue investing decisions.

UMUX 58 to 84$35K annual savings49% engagement lift

Research Operations

Collaborative platform selection

Led a weighted vendor evaluation that aligned stakeholders, saved $10K, and supported a 20% YoY increase in research volume.

$10K savingsDscout selected20% YoY research volume

Research strategy

Align research to business priorities and drive focus.

Service design

Design end-to-end experiences that build trust and value.

Better decisions

Turn evidence into clear tradeoffs and confident recommendations.

Measurable impact

Deliver outcomes that move metrics, not just present findings.

Practice building

Build scalable systems and capabilities that last beyond projects.

Strategic research thatclarifies decisions,aligns teams, anddrives impact.